Print / Digital Advertisements
I developed and implemented a marketing plan that supported the NARDOS corporate messaging strategy. As the Marketing Director for NARDOS, I conducted competitive analysis, provided timelines and budgets for each regional market, and directed brand consistency across the company to produce growth within our target market sales. I focused our advertisements to target the national level, to produce brand awareness and loyalty. Below are examples of this year’s advertisements I conducted for each regional level.
To Convert More Customers, Focus On Brand Awareness
The Plaza Hotel UVM: 475,240
While it may seem simplistic, for consumers to make a purchase, they first need to know a brand exists.
When it comes to purchasing decisions, studies show that the brands consumers recognize most are more likely to be included in their consideration sets. In fact, 75% of shoppers said they are more likely to purchase from a company that knows their name and purchase history.
• Stage 1 – Pre-Awareness
• Stage 2 – Awareness
• Stage 3 – Research and familiarity
• Stage 4 – Shopping and consideration
• Stage 5 – Decision and purchase
• Stage 6 - Advocacy
NARDOS Brand Awareness Planning:
I built a loyal customer base for NARDOS by focusing our budgets heavily on targeting national customers, which generated positive word-of-mouth, which lead to a 35% increased brand awareness and sales.
Geographic Reach
Regional, National, & Global Coverage
Harper’s Bazaar Vietnam UVM: 12,200,340
The New York Times UVM: 1,062,978,792
Paper City UVM: 27, 540
WWD UVM: 4,122,929